A/V: Loma Prieta – “Love”

Bay Area hardcore stalwarts, Loma Prieta, will be unveiling their second album on Deathwish, Inc. on October 2nd. The new album, entitled Self Portrait, features 10 tracks of sub-genre-eschewing hardcore. Today, you can check out the video for the first track on the album, “Love”.

The video is both visually and musically distorted in all the right ways. Starting in a black void and progressing into white light and red hues as if someone used the negatives of photographs. It captures the song beautifully in my opinion. It is always refreshing to have a music video compliment a song in a sort of minimalistic perspective. It doesn’t detract from the music itself. Check out the song below and be sure to pre-order the album at the Deathwish, Inc. store.


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